COMVERJ

A nice little in-site into Facebook UX and how we give our attention to certain smart devices on social media.

https://blog.prototypr.io/facebook-ux-is-killing-the-home-button-686224c921d9

Facebook’s UX is killing the “home” button – Prototyping: From UX to Front End Facebook has mastered making users ignore the bottom middle button; one of the most comfortable navigation areas. Look at the diagram…

http://mashable.com/2017/04/26/refugee-app-finding-home-rohingya-malaysia/?utm_cid=hp-hh-sec

This gripping app lets you 'walk a mile' in a 16-year-old refugee girl's shoes "You live your life on your phone. But what if your life depended on it?"

Do we really need this? Is it that hard to use your wallet or phone???

http://mashable.com/2017/04/19/facebook-messenger-subway-mastercard-bots/

Now you can order and pay for Subway in Facebook Messenger Finally a decent use for Messenger bots.

In the mobile world customer engagement is everything.

http://www.adnews.com.au/news/how-to-nail-customer-engagement-in-a-mobile-only-world

How to nail customer engagement in a mobile-only world - AdNews Lucy Brindley, Salesforce customer experience and mobile specialist on how greta brands are engaging customers at the moment of truth.

Tic Tac recently started a new campaign with giant boxes out the front of Woolies to showcase the playful fun that is the core of the Tic Tac brand, bringing smiles to faces when the new berry flavour is admired.

Wondering where to use your advertising budget?

http://www.adnews.com.au/news/digital-ad-spend-to-overtake-tv-in-2017-studies-find?utm_source=facebook.com&utm_medium=referral

Digital ad spend to overtake TV in 2017, studies find - AdNews Traditional media's share of total media spend is expected to tip to a minority this year as digital continues to attract spend despite setbacks from metrics issues and brand safety concerns.