Ela Mazur Creative

Instagram has finally rolled out one of the most requested features on the platform... the ability to REORDER your GRID.

For business owners, this is actually a much bigger update than it seems.

Until now, if you wanted a cleaner profile or wanted certain content to appear near the top of your grid, your options were pretty limited.

You either had to:

• Archive posts
• Delete content
• Or simply live with it

Now you can rearrange your posts and create a profile that better reflects your brand, services and best content.

I can see this becoming a really valuable tool for businesses that use Instagram as a portfolio or lead generation platform.

The real question is...Will people use it strategically?

Or will we all spend hours obsessing over our grids again?

Here’s how you can use it STRATEGICALLY:

For businesses, personal brands and creators, I’d recommend placing your most valuable content in your first 6 posts.

Think posts with the highest:

• Saves
• Shares
• Reach
• Engagement

When someone lands on your profile, those first few posts help them decide whether to follow you, trust you and ultimately buy from you.

Use this feature to showcase your best content first…not just your newest content.

What’s your take on this update?



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