See Creative

I see you, business owner, knowing your product is good and solid. I see you business owner, working hard, supporting your family and your staff. I see you business owner trying to keep relevant and connected to your market.

I see you challenged by lack of clarity, asking “how do I connect with my ideal customers?”

I see you wondering “how can I stand out when there is so much noise out there?”

I see you questioning, “what are the next steps I need to take?”

I see you? And I can help.

Creativity is the most essential tool in connecting to your market. I don’t means arts and crafts, I mean clever and effective communications based on consumer behaviour.

I mean working with alchemy and data!

Don’t miss this opportunity to book a session with me before the end of 2022 to audit your brand and create a plan to connect and convert in 2023!

DM me ‘ACTION’ to brainstorm how we can work together to move your business forward.

When you think about how your brand will look, do you decide that based on your likes and dislikes or do you think about your prospects? What about the offers you create? Your ideas of what you think people need, or *actually* what people want and desire?

How familiar are you with the struggles your prospects have and what is going to trigger a sale for them?

There is a fine balance between brand focused and customer centric businesses and it’s important you are working with someone who understands both.

When considering how you will communicate with your prospects, you must think about the noise they are already experiencing and how you can best stand out in that noise, and ultimately, why your prospects should care.

I’m taking on a select few brand identity/brand coaching clients for the second half of this year, reach out if you are serious about gaining clarity and direction for your business.

Earlier this year I had the pleasure of working on a logotype design and custom display font for ad agency . Their client was a large Superannuation merger and I was engaged to refine the logotype they had started developing and create a custom display script for use with the new brand.

I’ll share some more of the finished artwork in another post soon but for now, feast on these WIP pics!

Want to make sure your brand stands out with unique and custom design? I accept a small selection of brand identity and custom clients each year. DM me to discuss your project!

Sameness… blergh.

Bored of everything looking the same? Logos, brands, fashion etc?

Yeah, me too…

Designers the world over have forgotten how to play. Brand and company directors are scared to stand out, be visible.

I get it. It feels risky.

But here is the catch, it is more risky to fit in, go un noticed, un defined.

When we embrace creative play, we give ourselves and our brand, an opportunity to connect with audiences on a level unique to the brand itself. We allow space for magical connection and joy. We create emotive messages and communication pieces that fuel interest, that stand out that create IMPACT!

Doesn’t your brand deserve this?

Keen to find out how we can inject play into your brand to better connect to your customers? Let’s chat!

ID: black and white image of cropped letters painted jn white reading the word
IM
PAC
T and the DelphieJoy script logo small to the side.

✨Brand reveal✨

Working with Tallgum has been a real pleasure. They came to me last year with a long and confusing business name, a broad and undefined target market and no real brand identity. They had been in business for over 2 years and things had really started taking shape and they knew they needed to up their brand image at a minimum.

Over several online workshop sessions we clearly identified their minimum viable market, we simplified their brand direction and core messaging and clarified their brand personality, tone and of course, brand identity!

Here we are, with:
◾A custom, hand drawn logotype
◾A refined tagline, central organising thought and key message
◾A suite of custom designed, distinctive brand assets
◾A simplified and contemporary photography style
◾A new brand name
◾A new website currently in production

But, most importantly, a clear vision to move forward with, a brand they are proud to start promoting and clarity around how they can and will best serve their target market based on insights, not guess work.

If your business is looking to up its game, get clear on brand direction, actually learn how to use brand to CONNECT to your customers, or you just want a smashing custom brand identity, drop me a DM and we can see if we are a good fit!