Storyteller Studio

Coming up with a business name is kind of a big deal.

This is your baby. Your thing that is going to represent how you show up to the world and everything you hope to achieve as a business owner.

Getting it right is important but it can be hard.

Coming up with a business name is one of my FAVOURITE things to do, ever. I’m always coming up with names for friends & family and have many business ideas that live in my head (and will probably never see the light of day because there’s only one of me, but oh well 😆) And I enjoy naming them all. It’s so much fun.

Thanks to my years working as a copywriter & content creator for a Commercial Law firm (that specialise in intellectual property), I’ve learnt a lot of tips from the pros about how to choose a business name.

Yes, the creative, fun, brainstorming side is important.

But so is the ability to legally protect your name, especially if you intend to build a brand with it for years to come.

I’m always amazed at the amount of branding experts out there who will teach you to build brand equity (increase brand awareness, gain customer loyalty/retention, market your business to the masses, stand out in a crowded marketplace, etc etc) but don’t even SUGGEST you speak to an expert about legally protecting your brand’s name 🤯 All that time and energy poured into your biz baby, and it sits there exposed.

The implications are massive. Businesses who have come up with an awesome name and invested in brilliant marketing (building incredible brand equity as they go) risk SO much if a savvy, cutthroat competitor comes along and cashes in on your good name. Best case scenario, they’re an annoying copycat. Worst case scenario they’re an annoying copycat who has also trade marked your business name because you didn’t.

(It happens a lot. Trust me, I’ve written many blog articles on this topic).

I will help you to come up with an awesome business name that represents you and your big biz vision. But make sure you do everything in your power to protect it from there.

SWIPE for some more of my business name tips 👉🏻

Any you’d add?

This one’s for my real estate HOME’ies 🏡 (see what I did there?)

Real estate copywriting is a very niche ‘area’ (ok, ok…there are just too many great real estate puns. I’ll hold back for now 😁) and I have simple, quick turnaround packages available to suit your needs.

I understand the fast pace of the Real Estate world and communicating with tenants or owners alike. I used to run a home maintenance and renovation business (for many years with my hubby) and worked closely with property managers, strata managers and sales agents. I can spot a floating floor from timber from laminate. I know my eggshell white from my antique white from my hog bristle quarter (so many shades of white). Understanding the materials and products that go into building or renovating comes in very handy when writing property descriptions. Selling the best aspects of a home and geographical area is right up my alley (ok, I’ll stop).

Yes, on socials I am very conversational and love a pun or two. But I tailor all of my work to suit each client individually and what BEST serves the purpose of the copy. If you want polished, professional, concise and appealing - I’ve got it covered.

I’ve written real estate copy ads for both property sales and rental listings 👉🏻 SWIPE for a preview.

Send me an email or DM for my package options. I can write copy remotely (conditions apply) or offer onsite visits for properties within 15kms of Freo and surrounds. Outer areas in the Perth CBD carry an additional surcharge for site visits.

Click the link in my bio 🔗

How to sprinkle more magic into your copy a.k.a more of YOU:

✨You are the point of difference. The minute you forget about trying to be like all the others out there, the quicker you get to show off your YOU-nique-ness.

✨Remember WHY you started up your business. What compelled you to create your product or service? What gap were you hoping to fill? What space do you want to stake a claim in? Share your story, your why, your reasons.

✨Humanise, humanise, humanise. HUMANISE. Something the A.I robots can’t ever emulate is what makes us human. It’s our flaws, our lives, our stories, our lessons we’ve learned (y’know, especially the ones that kicked yo’ butt the hardest). It’s our suffering but also our love. Our joy. Our connection and relationships to each other. Our problem solving and solutions. Humanise your words and connect to clients/followers in a way that transcends a business sale. Keep ‘em coming back for more because they’re coming back for you.

Just be you ❤️

Happy Easter everyone! 🐣🐰🍫 I hope you’ve spent the last few days consuming lots of chocolate and enjoying the long weekend here in Aus 💕

In case you missed it, I recently shared a blog article on Copyright and your Copy - namely, who owns it when you hire someone’s copywriting services?

Check it out on my blog {link 🔗 in stories}

When you hire a copywriter for any copywriting services, you might wonder who gets to own the copyright to your copy? (Wow, now say that sentence 10 times in a row).

The answer is;

it depends.

In Australia, copyright is free and automatic and exists the moment you record an idea down in material form such as writing, drawing or painting. In most instances, it belongs to the original author (whoever created it first) but this might not apply under certain employment conditions. You have options for what you want to do with your copyrighted material including keeping it, transferring ownership or licensing it (to name a few). For more information on copyright, head to the Australian Copyright Council’s website or Arts Law Australia’s website (they are brilliant resources).

To give a very loosey-goosey, general overview, most copywriters transfer copyright ownership to their clients once all work has been paid for in full. Especially if you have hired someone as an independent contractor. Make sure you review the terms and conditions of your working relationship so you know what the deal is with copyright ownership.

If someone is employed by you to write copy as an employee, you most likely own the copyright of anything they’ve created under their employment. Your best bet is to speak to a lawyer and review your work contracts. The Business Queensland website has lots of helpful information on intellectual property created under employment.

{SWIPE 👉🏻 for a final note on COPYRIGHT and COPYWRITE and COPYRIGHTER and COPYWRITER}

As fas as Storyteller Studio goes, I retain the copyright of any copy I write until payment of all services is received in full. You then become the copyrighter while I stay working as a copywriter…(or something like that).

And I thought “she sells seashells by the seashore” was a mouthful. 🐚🌊☀️