Luke Howes Graphic Design

A logo is just the starting point.

For Hogans Field Maintenance Solutions, we pushed the identity further with custom jumper graphics, screen printed and designed to reflect what they actually do.

Strong visuals.
Clear identity.
Built for visibility on-site and in the community.

This is where branding starts to work harder, when it moves off the screen and into the real world.

Custom merch isn’t just gear, it’s presence.

Would your team wear something like this on-site? 👇

Final logo direction for Hogans Field Maintenance Solutions.

After exploring multiple concepts, we landed on Option 3, a new creative direction that pushed beyond the initial brief.

The sharp angles bring a sense of strength and precision.
The overall form feels modern, clean, and built to last.
And most importantly, it reflects a more professional, mature presence for the business.

This was the direction that resonated most, not just visually, but strategically.

Sometimes the best outcome comes from exploring beyond the obvious.