Luke Howes Graphic Design

A logo is just the starting point.

For Hogans Field Maintenance Solutions, we pushed the identity further with custom jumper graphics, screen printed and designed to reflect what they actually do.

Strong visuals.
Clear identity.
Built for visibility on-site and in the community.

This is where branding starts to work harder, when it moves off the screen and into the real world.

Custom merch isn’t just gear, it’s presence.

Would your team wear something like this on-site? 👇

Final logo direction for Hogans Field Maintenance Solutions.

After exploring multiple concepts, we landed on Option 3, a new creative direction that pushed beyond the initial brief.

The sharp angles bring a sense of strength and precision.
The overall form feels modern, clean, and built to last.
And most importantly, it reflects a more professional, mature presence for the business.

This was the direction that resonated most, not just visually, but strategically.

Sometimes the best outcome comes from exploring beyond the obvious.

This project wasn’t about a flyer.
It was about fixing friction.

Opal Realty needed “Just Sold” material, but internally, every agent was doing it differently. Different layouts. Different quality. Extra admin time.

So I created:

✔ Simple, easy-to-read community flyers
✔ Plug-and-play templates for the whole team
✔ A quick crash course so everyone felt confident using them

Now every agent is aligned.
Every flyer looks professional.
And no one is wasting hours reinventing the wheel.

Good design should make your business easier to run, not harder.

Would a system like this save your team time? 👇

To wrap up the Come On Barbie, Let’s Go Party experience, custom stickers were included in the goodie bags as guests headed out the door. 💖

Designed to be bold, playful and instantly recognisable, the stickers weren’t just a keepsake, they featured a clear call-to-action encouraging guests to connect with the event organiser. A simple but effective way to keep the conversation going well beyond the night itself.

These kinds of touchpoints help turn moments into ongoing engagement, keeping brands visible, memorable and easy to reach. Thoughtful design doesn’t just look good, it drives action.

Proud to share the logo design for Learn by Natureatureaus 🌱

A handcrafted, nature-play experience for children, creating beautiful mud kitchens, playgrounds and outdoor play equipment that encourage curiosity, creativity and connection to the natural world.

It was a pleasure designing a fun, rustic logo that reflects their values authentic, playful and grounded in nature. A brand that truly lets kids learn the way they’re meant to.