Clear Simple Marketing

They're both about appearing at the top of Google, right?
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Yes, in a nutshell.
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So what's the difference?
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When you Google something - "dentist near me" or "iPhone 14 JB Hifi", you'll see a whole bunch of results appear on the google.com. Google Ads and SEO results both appear.
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Google Ads: The ones up the top with 'Ad' next to them are paid placements - Google Ads. If you are Googling a product, often a row of cards with images of products appears right up the top, these are Google ads too - specifically Google Shopping ads. Shopping Ads don't say 'Ad' next to them, but someone paid for them to appear there.

Google Ads will also appear on the side of the page (if you're on a laptop) and further down the page. Google reserves the highest position on its results pages (usually the top two or so) for paid ads. Why? They know people will usually click on the results closest to the top, and when you click, they get paid by the person paying for the ad.
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SEO results (or more accurately, 'organic results'): these are all the links on your Google results page that DON'T say 'Ad' next to them and aren't Google Shopping results. They are called 'organic results' because no-one paid for them to be in that position on the page. How does Google decide how to rank the SEO results? It's in the name: SEO stands for Search Engine Optimisation, so you have to know how to optimise your site to rank for the keywords you think are relevant to your business.

Google has a whole secret AI algorithm that matches the words you Google with the pages that appear on the search results page. Google want you to find what you are looking for every time, because if you can't, you might use Bing instead. They want you to find what you are looking for, because they know sometimes you'll click on an ad, and then they get paid.
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But they can't make every result on Google search results an ad, because that will annoy you. So almost every time to search for something that can be bought or sold, whether it's a product or a service, you'll see a mix of ads and SEO results.
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DM us to find out how you can appear in both Google Ads & SEO results - we have great packages for both!

See our work at www.clearsimplemarketing.com.au.

Sunset over Coral Bay, WA.
Enjoying a little break so we can come back to our marketing business refreshed and ready to roll!
We're currently taking new client bookings for July, and all work is done by us here in Australia (we never outsource your work overseas!) 😁

✅ Websites from $950
✅ Google ads setup $250
✅ Facebook/IG ads setup $250
Check out our website www.clearsimplemarketing.com.au for more details 👍

Meeting Mustafa from Janelle's Emporium 4 Pets today. We can't wait to get stuck into their online ads and email marketing!

Also cats at the marketing meeting 👍👍👍

What a perfect spot for a billboard - an advert for the RAC Electric Highway right across the road from the Tesla showroom!
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How often does print advertising get right in front of its target audience like this? People interested in electric vehicles just have to turn their head and see an advert for a directly related service.
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If only all advertising could be like this. Can it?
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Yep! That's what's so great about Google Ads! Right when someone Googles 'electric cars in Perth' RAC can have an ad appear promoting the RAC Electric Highway - right in the search results page.
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In fact, it's even better than the billboard placement in the photo. Most of the people seeing that billboard are just driving by, not visiting the Tesla showroom. (For example us, we were driving home.)
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With Google Ads, you can get people seeing your ad when they are actually Googling what you are selling - that's when your ads will appear. This means they are way more likely to take action and buy your product or use your service - they are already looking for you!
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Our Google Ads management services:
✅We are experienced
✅We have clear pricing
✅We don't do lock-in contracts
📞Book in a discovery call through our site at www.clearsimplemarketing.com.au/!