Simtail

UGC vs. EGC 💥
What are they used for and how are the two different from each other?

User Generated Content (UGC) is some of the best performing content you can be using for digital marketing. When your customers make content that shares your product or praises your business, that is UGC.

Benefits of UGC:
💰 Affordable (ask your customers to share)
👍 Trust building (it is a form of user review)
💪 Strengthens the community around your brand

Employee Generated Content (EGC) can be used to create a higher level of trust and transparency between the business and consumer. EGC is made when you post content that features your employees interacting with your product or sharing something about your business.

Benefits of EGC:
🗨️ Adds to your brand personality
🏗️ Builds value into your product/service
⚙️ Easier to control than UGC

Ever listened to a podcast, watched a video, or seen a post from a brand that seems to be less focused on selling, and more focused on informing or entertaining you? 🤔

That’s Content Marketing.

Posting material that aims to educate rather than sell will help to build an active and engaged audience for your brand. While it might may seem counterintuitive to not be pushing a sale, content marketing demonstrates your brand's expertise around a certain topic, promotes brand awareness, builds brand loyalty and keeps your business top of mind when it's time to buy what you sell.

In fact, we’re content marketing with this post... and we're not afraid to admit it! 😅

Because if you want to find out more ways to grow your business, the best first step to take is to like us on Facebook and see our regular marketing tips! 👍