Second Chance Agency

Ad Hijacking - Spend smart like volvo
https://www.creativemoment.co/how-volvo-hacked-the-super-bowl
Volvo had the greatest interception ever in digital marketing.
Ad Hijacking - Spend smart like Volvo rs, Volvo allowed people to win a brand new Volvo for someone they love. The contestants had to make a tweet during any car commercial with their loved one’s name and the hashtag . They took the viewers attention away from the competitor’s ad and focused on Volvo instead. How can you think outside the box to advertise your business?

How to write great copy -
1. Match user intent and understand customer persona -
A customer persona is a fictional profile of your ideal customer - write to them. Understand what the customer wants, making your message relevant and impactful.
2. Use the power of words to create urgency.
The use of ‘best’ ‘now’ ‘fast’ and ‘get’ are all high urgency words, which can increase conversions.
3. Preemptively respond to common objections -
Using the persona pain points, try to identify the objections of the customer and solve them in your ad.
E.g. How much will it cost? How much hassle will it be?

What is SEO?
Abbreviated "SEO," this is the process of optimizing the content on a website so that it appears in search engine results. It's used by marketers to attract people who perform searches that imply they're interested in learning about a particular industry.