Mel Yu
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Before building national brands like , and , was just a young lad figuring his way through life.
They say you can’t connect the dots looking forward, you can only connect them looking back, but having worked at Bakers Delight, Hungry Jacks, as a plumber and later in corporate, gave him the skills and discipline to achieve greatness.
Full episode on The Authentic Me podcast with my better half 💜 Ranked #6 in Australian mental health podcasts.
09/06/2026
Off to a IRL photoshoot this morning, do you care if photos are AI generated if the message still lands for you?
09/06/2026
Everyone asking, “Are Alex and Leila actually there?”
Sometimes yes.
Sometimes no.
If they show up for your session, that’s a bonus.
Truth is, that’s completely the wrong question because the real lesson is that they don’t have to be.
Think about that.
Most founder-led businesses are so heavily dependent on the founder. Take the founder away and business bombs.
has built something different.
They’ve built systems, people, infrastructure and leadership that can deliver an incredible experience whether the Hormozi’s are in the room or not.
Guys, they’re teaching scale whilst demonstrating scale!
You’ll also notice there isn’t content inside the workshop itself either. No filming - which means you actually have to be THERE.
You can’t consume through someone else’s reel. You have to sit in the room and ask the questions. Actually work on your business 😂
So to the hundreds and thousands of people asking whether it’s worth it, shoot your shot 🏀
Not because or might be there. Because you might actually leave seeing your business differently… that’s what you’re paying for! 🫶
I’ve interviewed and rubbed shoulders with so many “successful” people. I’ve asked them questions and leaned into the curiosity of what makes founders, business owners and leaders different to the masses.
They almost always credit their failures. They simply do more, have more data points, and learn the lessons quickly.
has had businesses, scaled, exit and rebuilt again differently with VCMO. He has a world of expertise in marketing working with some of the greatest brands across sectors.
Listen to the latest episode on The Authentic Me 🎧
You learn from your own failures but also from other’s failures so you can avoid some expensive lessons completely!
05/06/2026
Proud Chinese Australian born in the Year of the Horse 🐴🧧🥠
Highly rated .ii.vi.aus - fire-driven cooking 🥩
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Melbourne, VIC
