Ovation

So often we thinking about "branding" being a logo or an aesthetic expression of our business - however, it is so much more than this.

Commonly known as the Godfather of branding, Marty Neumeier, says, "A logo is not a brand. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization."

Using this lens, it's important to consider how your clients/audience feel when they interact with you?

Every interaction they have with you will impact how they feel about you - even if it's intentional or not

Here are some question for you to ask yourself:
1. What problem does your brand solve?
2. How does this change their life?
3. How does your brand solve this problem?
4. What value does your brand add after you solve their problem?

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? 𝟵𝟳% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗰𝗵𝗲𝗰𝗸 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘁𝗼 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲𝗺.
Well, I think it’s safe to say that if they can’t find you online, then we have a little problem.

❎ Before we go any further though [I don’t want to assume anything… you know what they say about assuming], do you even have an online presence… if you don’t, quickly get in touch with us, and we’ll help you out!

✅ If you have a website + are on social media, then make sure that you are showcasing + posting things that represent you well. First impression really do count, and you only get one chance at it. They say that you only have 7 seconds to make a solid impression – so what will people see in the first 7 seconds on your website + social media accounts?

Here are some things that you should consider:
🖥️ If you don’t have a website (or if you have a website with a bad design), you’ll discourage people from coming to visit you.
🖥️ Use a search engine and see how many different ways they are able to come across you + your business.
🖥️ Act as though you know nothing about your business and conduct an audit on your website. Ask yourself if what you see is the best representation of your brand.

Ryan.
𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐞𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝟕 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐨𝐟 𝐬𝐞𝐞𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬?