Sinden Creative

Yep, you guessed it. We made another film. Well, the first of many. This time, we're working on a mini series, "The IonOpticks Way".

This series showcases the people behind IonOpticks' famed technology and the personalities that make them, them. You can watch the full series as they're released by subscribing to their YouTube channel: https://bit.ly/3FKOoLV

IonOpticks is an innovative Australian company that develops, manufactures and distributes advanced proteomics tools for use in disease research. Their aim is to provide innovative solutions for the global proteomics research community that will enable scientists and clinicians to discover more from their samples, accelerating advances in medical research and improving treatment outcomes by delivering personalised therapies for each patient.

IonOpticks specialises in high-performance chromatography columns for analytical applications using mass spectrometry instruments. Their columns (a consumable part - a bit like ink cartridges are to a printer, but on a significantly more impressive scale) are manufactured using a highly reproducible method that provides a unique ability to enhance the sensitivity of mass spectrometry and enable scientists to gain deeper insights from their samples.

Leveraging the renowned performance of the previous Generation 2 Aurora Series columns, IonOpticks has significantly enhanced the underpinning technology when developing Generation 3 of the famed product series - the culmination of two years of intense research and development, and wide-ranging industry collaboration.

We know it's technical and hard to explain. Long story, short - we produced this fast-paced launch animation to release their Generation 3 Aurora Series columns to the global scientific market.

Animator: Lahiru Karunaratne