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2016 was the year of sexist print ads in India. While sexism in advertising isn’t an India-centric phenomenon, the marketers and advertisers behind this campaign were singularly thoughtless in their campaign creations. marketing

Everyone remembers the Cup controversy of November 2015. The ’s Christmas themed red coffee cup wasn’t considered ‘Christmassy enough’. In November 2016, found controversy again when they released their new politically themed cup, at the same time as they would release their seasonal cups in the previous years, sparking another backlash against their seemingly ‘Anti-Christmas’ message. marketing

Use the weekend for some much needed rest and relaxation, so that you can tackle your Monday with vigour and aplomb! marketing

Designer Lehu Zhang provided the biggest logo fail of 2016 fairly early in the year. Let this be a note to all designers – always look at the big picture! marketing

Viral hashtags are a tried and tested method used by brands to communicate and interact with their viewers/customers. But in the case of McDonalds, their hashtag did not exactly worked as planned. Instead of receiving stories of happy memories at their outlets, their PR team had to fend off an outpouring of complaints and stories that showed the brand in a bad light. marketing

: 2016 is widely known as the year of heart wrenching celebrity deaths. Countless brands tried to pay a tribute to these beloved personalities, however some brands couldn’t resist making some blatant marketing (and crass) brand promotions as well!

As we bring in 2017, let’s take the time to reflect on the digital and social media faux pas of the years past! marketing

Happy New year everybody! Just wait till you see what Instani Bistro will serve up to the digital marketing world in 2017!