Maddie Riewoldt's Vision

When my son Flynn was diagnosed with Diamond-Blackfan anaemia at just one year old, our world changed overnight.

Like many families facing a Bone Marrow Failure Syndrome, we often felt scared and isolated. Through Maddie's Vision, we found a community that understood what we were going through and reminded us that we weren't facing it alone.

This End of Financial Year, I'm asking you to support Maddie's Vision. Your donation will help fund vital research, support services for families, and bring us closer to a future where children diagnosed with a Bone Marrow Failure Syndrome have access to better treatments - and one day, a cure.

💜 Donate before 30 June and your gift will be matched dollar-for-dollar by a generous matching donor, up to $25,000. https://loom.ly/IEweS4c

Thank you for standing beside families like ours.

– Dale, Flynn's Dad

We would like to extend a huge congratulations to our longstanding partner, Flavorite Group, for being awarded the prestigious Hort Connections Marketer of the Year Award for the 2025 Maddie's Month campaign. 💜

This award is a testament to what's possible when creativity, purpose and partnership come together. For more than a decade, Flavorite has stood beside us to support patients and families affected by Bone Marrow Failure Syndromes.

In 2025, we were honoured to celebrate a decade of Maddie's Month and partnership with Flavorite and Coles, reaching an incredible $1 million raised to fund critical medical research and essential support services. Thanks to their unwavering dedication, we are closer to a future with better treatments and outcomes for patients and families affected by these devastating conditions.

We are deeply grateful for their partnership, friendship and commitment to our mission, and so proud of everything we have achieved together.

Please join us in congratulating Flavorite on this outstanding, well-deserved recognition. 👏🎉

Bone Marrow Failure Syndromes are rare and terrifying. Stand with families facing these life-threatening conditions.

Donate now and your gift will be DOUBLED by matching funds, up to $25k. Your gift will help provide:

☎️ A Tele-Support Service staffed by nurses, to give expert guidance when a family feels isolated and overwhelmed.

🤗 Peer Support Programs, so no-one faces a Bone Marrow Failure Syndrome alone.

❤️‍🩹 Grief counselling and support.

🔬 Research to stop Bone Marrow Failure Syndromes taking lives.

Two Australians like Flynn will be diagnosed with a Bone Marrow Failure Syndrome this week. One of them won’t survive.

Stand beside them and their families. Donate now to provide care and support when they need it most: https://loom.ly/ws5dJxA

🩸 This National Blood Donor Week, Maddie’s Vision is celebrating the everyday heroes who roll up their sleeves and help save lives.

People living with Bone Marrow Failure Syndromes often rely on regular blood transfusions to stay alive, with many receiving hundreds throughout their treatment journey. This vital lifeline is only possible thanks to the generosity of blood donors.

That's why we're taking this opportunity to thank every donor for their incredible gift of hope. If you've ever thought about donating blood, now is the perfect time.

Donate with Australian Red Cross Lifeblood this week or until 19 July to show your support with a limited-edition donor bandage by David Booth. It’s inspired by real drawings by children at the Women’s and Children’s Hospital, Adelaide. See the kids in action, learn more or book a donation at https://loom.ly/8HwaBw4

❤️ Your donation could save a life.

Donate before 30 June to DOUBLE your impact and help drive lifesaving breakthroughs for children like Flynn. 💜

Together we can stop Bone Marrow Failure Syndromes from taking lives. And you’ll stand beside families devastated by them.

All donations up to $25,000 will be DOUBLED through matching funds to accelerate urgently needed research into new treatments and cures.

Help children like Flynn today, donate now: https://loom.ly/g7p1NBM

We would like to take a moment to recognise one of our long-standing and dedicated partners, Francis Venues, for their ongoing commitment to Maddie Riewoldt's Vision.

Throughout April, Francis Venues had everyone enjoying parma’s with a purpose, donating $1 from every parma sold across their venues. Thanks to the generosity of their teams and customers, an incredible $4,852 was raised to support patients and families affected by Bone Marrow Failure Syndromes.

We were also honoured to have members of the Francis Venues team join us at the Table for Change Gala on Friday 22 May, to stand alongside our community and share in a powerful evening of hope, impact and progress.

Partnerships like this play a vital role in helping us drive critical research forward and ensure no family has to face a Bone Marrow Failure Syndrome diagnosis alone.

Thank you to everyone at Francis Venues for your continued support, generosity and belief in our mission. Together, we're creating meaningful change. 💜

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