Seriously Good Design

One of the ways we improve consistency at SGD is by systemising the way we deliver our SEO services.

Clear processes help ensure every client receives the same high standard of work, regardless of who is delivering it.

As we've documented our internal workflows, we've started creating visual guides for many of our SEO processes. Rather than keeping them to ourselves, we thought we'd share some with you.

This graphic walks through our backlink gap analysis process, a simple but effective way to identify backlink opportunities by comparing your website with your competitors.

If you're working on your own SEO, it's a practical exercise that can help uncover opportunities to strengthen your website's authority and improve your search visibility.

We hope you find it useful.

Most websites do not underperform because of poor design.They underperform because the content does not give visitors a reason to trust you or take the next step.

A good website does more than explain what you do. It should answer four key questions:

• Is this business right for me?
• Do they understand my problem?
• Can I trust them?
• What should I do next?

When your content answers these clearly, your website becomes much more effective at turning visitors into enquiries.

We've published a practical guide on how to plan and prepare website content that supports conversions, before your website project even begins.

If you're planning a new website or a major redesign, this guide is worth a read: https://sgd.com.au/website-content-guide/

One of the biggest conversion mistakes we see is sending visitors to generic landing pages.

If someone searches for a specific service, they should land on a page that speaks directly to that service.

That is exactly what we helped Premier Education achieve.

By combining targeted landing pages, clear calls to action, educational content, and a simple enquiry process, they achieved:

• 100%+ growth in organic traffic
• 6x increase in search visibility
• 37% increase in conversions

The lesson is simple.

The closer the match between what someone searches for and what they land on, the more likely they are to enquire.

This video walks through the project and the strategy behind it: https://sgd.com.au/why-generic-landing-pages-dont-convert/

Why Generic Landing Pages Don’t Convert (Case Study) | SGD Blog Why Generic Landing Pages Don’t Convert (Case Study) AI Search & SEOClient SpotlightGoogle Ads Written by: Simon Kelly Last updated: June 15, 2026 Video transcript: If you’re investing in SEO services or Google Ads and your pages are too generic, then your traffic just isn’t going to conv...

One of the most rewarding parts of working on events is helping create an experience that works well for both organisers and attendees.

We partnered on the Down To Earth conference, supporting the branding, copy, and digital communications for the event.

Feedback like this means a lot:

“Massively helpful advice and suggestions to optimise the experience for both participants and presenters.”

A great event brand is not just about visuals. It is about creating clarity, trust, and a smoother experience from the first interaction through to the event itself.

Thanks again to the team for trusting SGD with the project. We’re looking forward to future collaborations.

A lot of businesses are asking how to “Rank in AI”.

But the real question is simpler.

Is your website clear, trustworthy, and easy to understand?

AI tools do not browse websites the same way people do. They rely on structure, clarity, speed, and context to decide what content to surface.

That means the fundamentals matter more than ever:

• Clear service pages
• Strong internal linking
• Helpful FAQs and blog content
• Fast-loading pages
• Accurate business information

One interesting example:

After updating our About page to clearly state that SGD is an award-winning digital agency, AI-generated search results started describing us that way within days.

If you want AI to say something about your business, you usually need to say it clearly first.

Read more on how to optimise your website to be AI ready here: https://sgd.com.au/is-your-website-ready-for-ai/