Little Fox Agency

We don't do lowball offers or cold transactions. ❌ We believe great businesses deserve great partners. Our approach: fair deals, fast closes, and respect for what you've built.

AcquisitionStrategy EntrepreneurMindset BeautyBusiness

The brow & lash industry is booming. 📈 Valuations are up. Demand is through the roof. And serious buyers are paying attention. There's never been a better time to explore what your business is worth.

David did excavation and spent $10 a day on Google Ads.

He was competing with giants—companies with marketing budgets bigger than his entire revenue.

Yet, within months, his small business was turning a profit.

How? By using three key Google Ads strategies that work even on a small budget.

📌 Set a realistic budget
- You need at least 10 clicks per day to get useful data.
- If your cost-per-click is $1.50, aim for $15 per day in ad spend.

🔑 Focus on one product or service
- Spreading a small budget across multiple services waters down results.
- Start with your **best-selling product or service** to maximize conversions.

⚡ Use aggressive ad copy
- Be super specific to attract the right audience.
- Include **clear pricing** so only serious buyers click.
- Set expectations—for example, advertise "couples-only villas" instead of "luxury stays" to avoid wasted clicks.

Small businesses CAN compete with bigger brands.

You just need the right strategy.

If your quotes aren't converting, it's because you've missed out on some essential steps in getting someone to accept a quote, especially for a big-ticket item like an excavation job. They need to know, trust, and like you before they’re going to buy from you. Without these elements, you’ll continue showing up for quotes only to be ghosted after sending them.

It shouldn't be this way because there is a better approach to build these necessary relationships.

To get someone to know, trust, and like you, follow this simple framework:

1. **Know You**: Make sure clients understand your business, why you are unique, and how your offer stands out from the competition.

1. **Trust You**: Show clients what you’ve delivered before, explaining why your approach is special and different from what they’ve seen elsewhere.

1. **Like You**: Your conduct, responsiveness, and professionalism play crucial roles. Building upon initial trust will lead to likeability.

Commit to this framework, or else you will continue to struggle with the old way of doing things.

Many lead generation campaigns fall short because they assume buyers know what they need. This mistake costs excavation companies a fortune in missed opportunities. The good news? There's a better way.

From my experience with over 20,000 campaigns, I've developed a framework that ensures ad dollars convert into new clients and quotes. Here’s the secret: Your ads shouldn't aim to close the sale. Instead, their purpose is to drive traffic to a landing page.

Make sure your landing page matches the ad and addresses all concerns that might prevent potential customers from reaching out. Clearly communicate the benefits of contacting your business, such as getting answers, more information, and moving closer to their goals.

Develop processes for responding to inquiries that build on the trust established by your ads. These processes should be repeatable and monitorable, from engagement to quoting, and importantly, follow-up. After completing a job, turn your customers into raving fans to attract even more business.

Call to action: Embrace this approach or you'll continue struggling with ineffective lead generation campaigns.