Butter Digital

I don’t do branding often, but when I do, I always love how they turn out 😍

Books are open for website projects and if you twist my arm, I may even agree to do your branding making it COMPLETELY done-for-you.

Yup, your project would include strategy, branding, SEO, copywriting and website design. Phew!

Find me in my DMs or send me a project request using the link in my bio

I love drooling over a beautiful-looking website as much as anyone—but it’s a BIG reason it took me over a year to get my site out into the world.

I’d spot a new website trend and think; “That’s it! That’s the look I want!” only to fall for something else equally as hard a month later and want to throw everything out the window and start again.

Yes, keeping up with design trends can bring that fresh, eye-catching, ‘ahead of the curve’ vibe…but if your site *only* leans on aesthetics, you’ll be itching for a redesign the minute the internet swoons over something else.

Truth is, that ‘perfect’ colour palette or headline font won’t do much if your site’s missing smart SEO to help people find you, a clear path for visitors to move through to get what they need and conversational copy to connect with them.

But if your heart’s set on a stylish AND effective site, you might be thinking: “Why not have both?”

Friend, you can, just make sure your website project is built on timeless web design foundations first 💪

What are these you ask? I’m unpacking the 10 timeless web design principles that I incorporate into all my client projects over on the blog.

I’m not just sharing what they are, but *why* they’re important and steps you can take to bring some timeless elements to your site.

Trust me: a website can be both a stunner and a strategic heavy-hitter, without draining your time or budget every six months 😉

Read: Timeless Web Design: The Smart Alternative to Chasing Web Design Trends https://butterdigital.com.au/timeless-web-design/

Taking a moment to celebrate one of my fab clients.

I launched a blog site for them on 5th June 2024.

By 21 June 2024, two of the blog posts they had written and optimised for SEO were ranking on Page 2 of Google.

Why is this a big deal?

〰️ This was a brand new site with no domain authority (domain authority influences if and where search engines will rank a page or post)

〰️ Typically, we don’t see an investment in SEO start ‘paying off’ for at least 3-6 months

My client is brand new to blogging and SEO but boldly embraced the steep learning curve and I’m so thrilled that their hard work is returning them big wins!

P.S. Volatility in rankings is also common for new content but I can report that both posts are still holding steady in their rankings a month later 💪

P.P.S. Here’s how to interpret the screenshots:

Rank = where the keyword is ranking in search results, so with 10 search results per page, 17 means spot 7 on Page 2. 20 means spot 10 on Page 2 etc.

The green number with the arrow illustrates how the keyword’s ranking has shifted since it was last checked

Volume = how many people are searching for the keyword on a monthly basis

Updated = the date the keyword ranking was last checked