Collier Creative

Brand realignment generates new growth pipeline

With Australia committing to a net zero emissions target by 2050, the challenge for many companies is how to accelerate their renewable energy transition strategies more efficiently and cost-effectively.

For leading infrastructure services and construction provider MPC Kinetic (MPK), the market shift to renewables was viewed as a perfect opportunity to leverage its expertise, ingenuity, resources and relationships.

Vital to the success of the repositioning strategy, MPK invested in a brand realignment initiative to reset the company’s brand platform in readiness for increasing demand. The realignment strategy delivered a new brand positioning, business story and tone of voice as well as instigated a brand name change to MPK, a commonly used acronym utilised by employees and customers alike. With a new compelling positioning centred around the word ‘re-energised’, the brand idea was then visually expressed through a meaningful, contemporary brand identity refresh.

Read more about how the brand repositioning and realignment initiative has had a profound impact on not only internal stakeholders but international investors alike - https://lnkd.in/dPiPegFf