Reworq Lab

Fast isn’t always great. Creativity isn’t a preset, and AI isn’t my muse—it’s my tiger mom. When did we start trading brilliance for ‘good enough’?
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WEEKLY CREATIVE AFFIRMATIONS OF A STRATEGY GIRL !
We don’t lift weights, we lift layers. We don’t run marathons; we sprint through brainstorms. and while others find balance in yoga, we find it in perfectly aligned text.

Fueled by coffee and ambition ( with touch of panic), here’s Monday reminder: creativity doesn’t wait for energy levels to thrive — it just does.

Starting in 2021 - we will be featuring some interesting colour palettes that are industry specific. Colours are vital for any branding project as they embody the brand emotions and values. A colour can engage, enthrall and captivate you in ways you never imagined and thus creating more impactful branding. The first in the series is Nourish - inspired by the Dulux Colour forecast , here are few selection of colours that could help build a better, more engaging and relevant brand in 2021. Images@pinterest

Now imagine Branding is like an iceberg! What consumers relate with is the logo, tag lines and name .. what we strategist and brand specialist see is a lot of research that goes into play. It’s crucial why certain brands use a certain colour or look a certain way. There is a heaps of work that goes in. We look into the emotions your brand may embody and how those emotions relate to your consumers, how certain language or tone engages a consumer and how that then turns into brand engagement. So next time you think Branding is just a beautiful logo and some colours applied .. there is a thoughtful process applied for it to work. 💡