Iconika - Branding / Experiences

What effect has isolation to logo trends?
See this years predictions - 2020
(3 min read)

I studied thousands of logos. Here’s where branding is headed next The coronavirus pandemic will usher in dramatic change. For now, let us bask in the glory of ’70s nostalgia.

We’re in the midst of a massive work-from-home experiment. What if it works? While much of the news is scary, I’ve found a silver thread of hope in this pandemic: What if this is our chance to prove remote work, well, works?

Designers - time to use your communication skills.

Designers making Morrison understand.

While much of Australia burns, many of us ask what can I do?’
Not everyone has resources to donate cash, ability to donate time, or skills to rebuild fences.
Luckily designers have a special power many don’t - we provide information to help explain what’s happening and why it’s happening.

We can explain what climate change is and why Australia is more susceptible than many. Better still, we can use design to lobby our government to explain what can be done to improve the situation.

Designers making Morrison understand is an initiative of DBC to increase (our governments) awareness of the science of climate change.

Designers making Morrison understand will culminate in an exhibition of graphics explaining climate change to our Prime Minister - a man that obviously needs help understanding the science behind the fires (and previous floods).

We want Australian designers to use their skills to produce something that will make Morrison understand and take action.

While you start designing, we’ll start sourcing places to display the results. Initially a touring exhibition, but longer term, we can lobby via poster advertising on street furniture, cinema spots and billboard advertising.

All contacts gratefully received.
More details to come