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We Help Local Business Owners | DKG Creative | Wordpress Web Design | Perth | Bunbury

12/09/2018

https://dkgcreative.com.au/we-help-local-business-owners/
In a typical month DKG Creative helps small or local business owners by ...

Making edits and updates on client's websites who participate in our Monthly Maintenance Plans
Rescuing declared "dead" websites and bringing them back to life so they are back in Google search results and collecting targeted leads
Creating powerful business websites from scratch that not only perform but are a true representation of the new owner's brand and culture
Gaining better results and more visitors for our clients who participate in our Rapid Local SEO monthly campaigns
Submitting new clients to Google My Business, Google Maps and top authority Citation Sites
Cleaning up bad or negative reviews online
Connecting our clients to our News Syndication Network of 300 social sites to gain maximum exposure
Doing a Website Makeover by creating a new fresh design and adding some power tools to enhance marketing and lead generation
Adding an Ecommerce Online Store to clients websites so they can sell products and services and collect payment straight away
Speeding up websites so clients don't lose customers
Performing FREE site audits for clients and the general public so website owners get an unbiased report on the "state of play" of their business website
Converting non-performing websites on mixed platforms over to Wordpress and ensuring the site gets indexed into Google's search results
Adding Newsletter Marketing to our client's websites so they can expand their marketing efforts
Cleaning up wrong information on Google and/or Citation Sites so our clients don't get penalised for inconsistent NAP (Name, Address and Phone number)
Creating custom Social Pages such as YouTube, Facebook, Twitter etc.. for our clients
Performing SEO Audits with Client Competition Analysis so clients can plan SEO strategies
Setting up Facebook campaigns for clients
Creating Press Releases for Clients
Creating videos for client promotions
Creating videos and performing Video SEO where your video comes up in normal text search
Animating our client's logo for videos and presentations
Giving advice to clients in regards to expansion online and proposed plugins to use
Providing keyword lists to clients so they are aware what people are looking for and where the client is ranked, this is great help to increase traffic and to help rankings
Building up our Client Training Area so clients have tutorials to help them with online business
Running our Support Desk to help clients who have issues

DKG Creative would love to help your local business too!

Click the link for more information.

We Help Local Business Owners | DKG Creative | Wordpress Web Design | Perth | Bunbury In a typical month DKG Creative helps small or local business owners by …Making edits and updates on client’s websites who participate in our Monthly Maintenance PlansRescuing declared “dead” websites and bringing them back to life so they are back in Google search results and collecting tar...

Search Engines and Directories Most Used By Australians | DKG Creative | Wordpress Web Design | Perth | Bunbury

04/09/2018

https://dkgcreative.com.au/search-engines-and-directories-most-used-by-australians/
Search engines are now the most popular means of finding information, and while the market is dominated by Google, there are other relevant players in the industry. Search engines rank websites according to different algorithms and have different features that separate them from one another. They can, therefore, be utilised in different ways to market themselves to the general public and to their target demographic.

Directories, which essentially categorise and link to different kinds of websites, are also very important as far as helping a business generate an online presence.

Now let's look at Australia’s leading search engines and directories.
Top 3 Search Engines Used by Australians

Google

Sending upwards of 90% of all traffic around the internet, Google ranks as the number one search engine by a significant margin and ultimately dominates the search industry. Like Facebook, the company originally started as a University Project before growing into one of the most recognisable global brand names (Google is now even considered a verb by most modern dictionaries).

Pre-Google, early search engines such as AltaVista and others essentially ranked pages according to the number of times a keyword appeared in a particular page. PhD students Larry Page and Sergey Brin of Stanford University theorised that it would be more helpful for users if pages were ranked according to the authority of the webpage.

Early search engines could easily be duped into highly ranking websites whose content was keyword-stuffed and not all that valuable to the user at all.

Google’s PageRank technology introduced the idea that the quality or relevance of a website could be determined by the number of pages that link to it and the importance of those pages. Backlinks still play a fundamental part of Google search algorithm, which is periodically being adjusted to improve the user experience.

Since its conception in 1997, Google has launched a number of other products closely associated with search. Among these are Google Adwords, Google Translate, Google Maps, Google Plus and Google Local.
It currently accounts for roughly 67% of all searches online.
Bing

Microsoft’s search engine Bing was officially launched in 2009, though it previously existed under other names. Since branding itself under the new name, the search engine has continued to see its market share grow, which sits at 18.1% at last count.

Boasting a higher ‘success rate’ than Google (which essentially means more users actually click a result after searching), Bing also powers Yahoo’s search. This means that 27.1% of all searches are powered by Bing. In actual fact, Yahoo also powers Bing’s paid search platform, which means that paid advertisers can manage their campaigns on both search engines more conveniently and inexpensively. This alliance has helped Bing grow significantly.

Bing has also been integrated with Apple’s search results, which is hugely significant considering that Google has been dropped as a result. Bing’s web search is the default for iOS 7 and higher operating systems.

While Bing’s increase in the market share has mainly come at the expense of Yahoo, we’ll be watching closely to see if they can make an impact on Google’s share, which has remained relatively stable for a number of years.
Yahoo

Founded in 1994, Yahoo has previously been considered a leader in terms of market share in the web search world. While it still accounts for roughly 11% of total searches, its relevance has been dwindling away in recent years and it has lost a lot of ground on Google and Bing.

Originally, Yahoo did not crawl or index webpages but would rather send queries through Inktomi and Google, presenting search results with Yahoo branding but relying on other providers. In 2004, Yahoo created its own original web-crawler technology, which it named Yahoo Slurp and sold onto to other smaller web search sites.

For the past 4 or so years, Yahoo’s search has been powered by Bing. Despite this alliance, Bing seems to be increasing its share of searches at the expense of Yahoo.
Top 10 Australian Directories

There is some debate in regards to the effectiveness of utilising directories as a means of improving ranks for a website, but there is no question that they still form an important part of any online marketing strategy.

Over the years, search engine algorithms have increasingly placed less emphasis on low-quality backlinks, which may describe listings in many directories. Further, the extent to which they are used has decreased somewhat, as search engines have become much more user-friendly and deliver better results.

The average consumer is arguably more likely to search for a service in Google rather than a directory. This is relevant because the less traffic a directory receives, the less relevant it is from an SEO perspective. However, there are certain niche directories that can be very valuable to users who, for instance, aren’t entirely sure of what they need to type into a search engine to get the desired result.

1. Yelp Australia is one of the biggest directories in the country, with more than 1 million visitors per month. Part of Yelp’s popularity is its review feature, which can be very helpful to potential consumers. With the Australian version launched in 2011, it can be used to search for and information about everything from restaurants and nightclubs to doctors.

2. TrueLocal, which has similar features to Yelp, is also used by many Australians and receives 8.6 million searches on a monthly basis. It enables users to search for businesses in their area and boasts that it is ‘Australia’s fastest growing business directory’. Owned be Telstra, businesses can also advertise on the website for more exposure.

3. Yellow Pages’ online presence is also worth mentioning. Despite the fact that usage figures for both their print and web media have been falling away, Yellow Pages still comes in as the 105th most visited website in Australia. Businesses are able to submit information on the website for free and users can see reviews on Yelp.

Other Popular Australian directories include:

4. StartLocal

5. Come on Aussie

6. Hot Frog

7. AussieWeb

8. Womo

9. Super Pages

10. Local.com.au

Credit source: https://www.webalive.com.au/australias-major-search-engines-and-directories/

If you are a small business just trying to get a listing in local search results you won't hurt your cause by listing your business details into the above mentioned Top 10 Australian Directories, BUT be very sure you have your NAP (name, address, and phone number) exactly the same in all your listings. When I say exactly the same I am referring to upper and lower case, spacings and abbreviations, it is super important your NAP is consistent in ALL online directories (otherwise known as citation sites).

Want to discuss an SEO plan of attack for your local business? Visit DKG SEO website here https://dkgcreative.solutions/

Considering a new business website? Visit the wordpress experts DKG website here https://dkgcreative.com.au/

Search Engines and Directories Most Used By Australians | DKG Creative | Wordpress Web Design | Perth | Bunbury Search engines are now the most popular means of finding information, and while the market is dominated by Google, there are other relevant players in the industry. Search engines rank websites according to different algorithms and have different features that separate them from one another. They ca...