Red Crayon

Last week Red Crayon appeared on The Pitch segment of Gruen. While we didn’t take home the win, we’re super proud of our submission. Trophy number 4, we’re coming for you…..

The brief: create an ad on behalf of Big Plastic that normalises microplastics in the Australian diet.

Our answer: a government PSA parody that repositions microplastics as the new foundation of the food pyramid. The kind of ad that starts trustworthy and ends somewhere you didn’t expect.

Microplastics. Now officially part of a balanced diet.

Good content makes you hungry. Great content makes you buy 😉

Had a great time bringing this one to life for Chris’ Greek set yoghurt. The perfect addition to these delicious Greek meatballs!

This is the kind of work we love making.