Style Magazines

The way we shop has changed.

When Brigid Gordon opened SWOP in 2013, buying second-hand fashion was still far from mainstream.

More than a decade later, the business has grown from a single store in Brisbane’s West End to four locations across Brisbane, Sydney and Melbourne, while resale has evolved into one of the most influential movements shaping fashion today.

As the founder of one of Australia’s original fashion resale businesses, Gordon has witnessed that shift firsthand.

In our latest interview, she shares her perspective on the rise of resale culture, changing consumer habits, the growing importance of individuality and why today’s shoppers are increasingly choosing quality over quantity.

For more insights into the future of fashion, read the full interview via the link in bio.