CJADE Creative

The first component of your brand that I identify in a brand strategy is your VISION STATEMENT.

A vision statement is the inspirational statement of an idealistic emotional future of your business.

How you visualise your business's future plays a key role in your brand journey.

My Brand Strategy Template will be available on my website in the coming weeks!

✨ DESIGNERS ✨

Do you struggle with what sort of information to ask your clients before jumping into a branding project?

Do you land a dream client and then think - what next?

Do you love FREE & USEFUL DESIGN RESOURCES that are sure to uplevel your branding process?

Then follow the link in my bio to download my FREE Branding Brief questionnaire template!

When a client reaches out to me for a branding project, the first thing I do is organise a time with them for a discovery call or face to face meeting so I can get to know them and their business a little better. Before this though, I will always get them to fill out my Branding Brief questionnaire in order to acquire as much information as possible about who they are, what their business does and what they are wanting to achieve out of working with me. This way, when we catch up in person, I am prepared with all of the information that I need for the initial discovery meeting.

You will find all of the questions that I ask in this FREE customizable template!

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cjadecreative.com/branding-brief-template

WHAT IS A BRAND STRATEGY, AND WHY DO I NEED ONE?

I understand that not every client out there has the budget for an in-depth strategy before commencing the development of their brand and I don't think it is fair to exclude them from being able to still have a beautiful brand. That is why some of my branding packages include a brand strategy, and some don't. That being said, my clients that do go down the brand strategy route, will always end up with a more successful brand.

This is because together, we are thinking about the purpose of the brand, who they are targeting and what they are wanting to achieve before jumping straight into the design side of things. By approaching your branding with a strategic foundation, you are more likely to get the results you need and in turn, grow your business.

My brand strategy identifies 8 vital components of a brand before even starting on any design elements. These include:

- Brand vision
- Brand purpose
- Core values
- Brand keywords
- Target market
- Brand positioning
- Competitor analysis
- Visual moodboard & creative direction

This document lays the foundation for the design of the brand and ensures that we are creating a brand with intention, that attracts the right people whilst enabling you to stand out amongst the competition.

@ Gold Coast, Queensland