Joel Riddell Creative

A recent website project completed for the talented team at .studio

Founded by Madison Bell, Desa Bell is an interior design studio centred around storytelling, collaboration, and creating spaces that feel deeply personal. Their approach focuses on designs that are layered with meaning, connection, and thoughtful detail.

For this project, the objective was to create a minimal and refined website that effectively showcases interior design projects and allows the work to remain the primary focus. Clean layouts paired with a bespoke menu bar provide a clear and intuitive navigation experience while maintaining a polished, design-led aesthetic.

The result is a digital presence that reflects the Desa Bell ethos of considered, sophisticated, and intentional, while highlighting the impact of their interior design work.

View the project - desabell.com

If you’re looking to elevate your brand with web or graphic design, feel free to get in touch.

I’m proud to launch the new premium website for Xcell Health & Fitness where fitness meets wellness, recovery, and community.

Xcell was my first client over 10 years ago and it’s been such a great journey to watch this gym grow into the amazing place it is today driven by every locals favourite founders Jase and Gabs. The place really lives by their motto “More than a gym.”

This website showcases a responsive, mobile-friendly experience that keeps you connected wherever you are. Features include stunning video banners that bring the website to life, an easy-to-navigate timetable, and seamless integration with their new system ClubFit.

Ready to level up? 🚀 If you’re a gym or business looking to build a website that works for you, let’s chat. I specialize in creating dynamic, user-friendly websites that captivate and convert. Get in touch today! ✨