Decoding Design

Special Thanks to Erna Walsh and the KFive + Kinnarps Australia team for hosting our exhibition!
Few photos from the opening night...

Last day of please drop in if you are in the area. 275 Smith street Fizroy

Cuckoo Clock / Never Forget
Growing in Israel, I was conditioned to associate Germany with the holocaust. Once a year on the exact same time and date, a 2 minute siren paralyses the coun-try. The entire nation stand still lowering their heads down; remembering, reflecting and paying respect.
Germans come across as precise, neat, rigid and uber pragmatic.
The notion of time (clock), siren (cuckoo) and memory have enticed me to create a three parts timepiece that once a day aligns to thrust a bold message: NEVER FORGET. The design was influenced by the way I perceive Germany and Germans; clean, rigid, transparent, accurate and punctual.

Pagoda / Air Temple
Thinking about China, the connotations arising are Copy Culture and Pollution.Air pollution has become a major issue in China and poses a threat to Chinese public health.
Rip-os of all sorts are common. Yet copy-ing, whether a painting or a literary work, has a long tradition in China. It was a way of learning, of showing admiration and respect.
Combining both notions into a product, led me to create an exact copy of the famous ‘Temple of Heaven’ and fitting it as an air purifier.
The four-parts wooden pagoda, houses an electric fan in its base, biochemical filter of activated charcoal granules on the first floor and mechanical filtration sponge at the top. The sponge can also take essential oils thus improving psychological or physi-cal well-being (Aromatherapy)..