iformat

After 20 years as iformat Digital, we’re stepping into our next chapter. Search is changing.

AI systems are now answering questions directly. Visibility is no longer just about rankings — it’s about how AI understands, interprets, and represents your business.

The foundations we’ve built for our clients over the years still matter:
• Strong technical SEO
• Quality structured content
• Clear authority signals
But how visibility is earned is evolving.

That’s why iformat is 𝗻𝗼𝘄 𝗔𝗜 𝗙𝗼𝗿𝗺𝗮𝘁 — an expanded focus on AI-driven visibility and business systems.

Our services now include:
• AI Voice Agents & Receptionists
• AI Chatbots
• AI Visibility (AEO / GEO)
• Internal AI Systems
• AI-Powered Websites

What hasn’t changed is how we work.

We remain a boutique, Australian-based agency led by senior specialists.

To our long-term clients — you’ve already received a newsletter explaining what this shift means for your strategy.

To our wider network — welcome to the next phase.

Search has changed.
We’re building what comes next.