KIAN Digital

If you’ve been managing a Facebook business page, you have seen the nagging prompt to “boost post” hundreds of times. But is that option better than Facebook ads?

Well, it depends on your marketing and sales requirements.

If you need a quick jump in engagement like promoting a product for some quick sales, boosting a post is super easy and can create some hype around your product immediately.

On the other hand, are much more sophisticated in nature, and create a more in-depth, customized/targeted approach to your advertisement needs.
So determine your business goals before you proceed! What do you think?

Facebook has published a case study featuring Casagrand, a real estate company based out of Chennai that has generated a whooping 190 crores in revenue using Facebook marketing solutions and at a 60% lower cost per lead compared to other digital channels. This proves how no brand can risk ignoring the power of Social Media for business growth in today's digital landscape.

Casagrand The Indian property developer generated a record 190 crores in revenue after using a mix of Facebook marketing solutions to build its brand and generate sales at the same time.

Google is siphoning away large percentages of traffic to their own properties and answers in the SERPs. Also to Paid Ads.

Apparently, Google, keeping up with its monopoly, made it mandatory for businesses to run paid campaigns in order to drive traffic.

You just can't rely only on organic rankings anymore. Don't know what to do? Touch base to get the help you need.

Data: Google organic search CTRs decline on desktop, see big drop on phones - Search Engine Land Mobile organic clicks on declined roughly 10 points between 2016 and 2018.