Pink Braddon

In 2012, 23 became 24.
The Big Move.
By now the hipsters had well and truly moved in to Lonsdale Street and were marking the territory as their own.
It was news to us, but apparently tattoos, coffee and beards were their exclusive domain.
Word was the Pink space, at 23 Lonsdale Street, was on the 'Wish List' of some of these aspirational types.
Rookie error. Never underestimate the steely resolve of Pink.
We were not budging until we created something unique: bigger, shinier, and more colourful than ever before.
Then an opportunity arose that would be our blank canvas, our coat of many colours for the next decade.

24 Lonsdale Street.
We threw our takeaway coffee cups in the bin, added ink of the pink kind to our tattoos and never looked back.
We spray painted our massive ceiling black and gave the interior design gig to our masterful genius, Pela.
Pela brought the vision for the new Pink to life. Her design skills are sheer artistry.
Pela has Pink blood. No doubt.
With Lisa Tea creating original artworks on the walls, a new counter made of pink glitter, toilets and running water, we had arrived.

Stand back.

Nothing can stop us now.

PINK. At Home.

A personally curated selection of new season goodies for you to try at home. Call. Collect. Try On.
Launching Monday 13th September.
Expressions of Interest Open Now.
Call. Message. Email.
📷 : Juergen Teller for Marc Jacobs