Clubs ACT

What an outstanding afternoon at our latest ClubsACT Micro-Conference – Ahead of the Curve: AI, Marketing & the Future of Clubs.

A huge thank you to everyone who attended and contributed to such an engaging and forward-thinking discussion.

Our members heard from three exceptional speakers who shared practical insights on how clubs can embrace emerging technologies and innovative marketing to strengthen their organisations:

🔹 Paul Dunn (Belief First) – Demonstrated how AI is already delivering measurable results within clubs, saving time, increasing revenue and enhancing the member experience.

🔹 Andrew McCosker (LMC Digital) – Shared practical guidance on using AI responsibly in the workplace, including effective prompting techniques and common pitfalls to avoid.

🔹 Phil Trenbath (The Mark Agency) – Explored the future of marketing, brand strategy and digital engagement, highlighting how clubs can continue to connect with their communities in meaningful ways.

These micro-conferences are all about providing practical, relevant knowledge that helps our member clubs navigate change with confidence while creating opportunities to network and share ideas.

A sincere thank you to our speakers for generously sharing their expertise, and to everyone who attended and made the event such a success.

We look forward to welcoming everyone to our next ClubsACT event as we continue supporting a strong, innovative and sustainable club industry.

Clubs play a unique role in Canberra’s community life.

They are not-for-profit, community-built spaces that support connection, sport, recreation and local wellbeing. From grassroots teams to social groups, ACT clubs continue to create places where people can belong, participate and contribute.

Swipe through for answers to some common questions about community clubs.

Save the date for our next ClubsACT Micro-Conference on June 25, 2026.

A chance to stay informed, share insights and connect with others across the sector.

Leadership, kindness, and dedication. That’s what defines Lester Lam.

Since joining Canberra Labor Club Group in early 2023, Lester has made a remarkable impact on both his team and members. From his first role in Belconnen to his promotion as Customer Service Manager at Ginninderra, his positivity and calm leadership have transformed workplace culture.

Named 2023 Employee of the Group and recipient of the Ginninderra Vocational Excellence Award, Lester continues to lead by example, inspiring those around him with his professionalism, empathy and drive to create meaningful experiences for all.