contentgroup

contentgroup

Share

30/06/2026

What does the APS look like when it’s at its best?

In the latest and last episode, David Pembroke reflects on the deep commitment he’s heard from public servants, and the agility the APS showed when COVID-19 hit.

As we wrap up Work with Purpose, It’s a reminder of what’s possible when leadership is clear, people are trusted, and the focus stays on serving Australians.

Listen now:
https://www.youtube.com/watch?v=J6oXZPQsFfc

Work with Purpose is produced by contentgroup in partnership with IPAA ACT .

28/06/2026

What stays constant when everything else is changing fast?

In the latest and last episode, Andrew Metcalfe AO reflects on the pace of technological change and why integrity and relationships remain enduring themes in public service.

It’s a reminder that trust, standards and respectful cooperation matter even more as new tools like AI reshape how we work.

Listen now:
https://www.youtube.com/watch?v=J6oXZPQsFfc

Work with Purpose is produced by contentgroup in partnership with IPAA ACT .

31/05/2026

When lies travel faster than the truth, trust becomes harder to protect and easier to lose.

In this clip from the GovComms Institute Podcast, Sree Srinivasan, discusses how misinformation spreads quickly through social media, and why AI can accelerate the problem when the same power structures and incentives carry across.

For government communicators, the point isn’t to panic about new tools. It’s to recognise the conditions that let false information move at speed: high emotion, low friction sharing, and platforms optimised for engagement rather than accuracy.

The practical response is to plan for velocity. Have clear processes for verifying information, updating messages quickly, and explaining what you know, what you don’t know yet, and what people should do next. Consistency and clarity matter, especially when audiences are overloaded and uncertain.

The GovComms Institute Podcast is produced by contentgroup.

Listen here: https://youtu.be/oqgyNlWpSjs 👈

26/05/2026

It’s hard to get people interested in a statistic, so how do you meet them where they are?

In the latest episode, Heather Lansdowne, Social Media Manager at the Australian Bureau of Statistics, explains how linking data to culture helps it cut through, and why in-house creation matters.

It’s a practical reminder for public sector communicators that agility often comes from building capability in your team, not waiting for perfect conditions.

Listen now:
https://youtu.be/qDm49GwOF2Q

Work with Purpose APS is produced by contentgroup in partnership with IPAA ACT.

25/05/2026

Today we acknowledge and remember the unjust mistreatment faced by Indigenous Australians, particularly the strength of Stolen Generations Survivors and their communities.

We encourage everyone to reflect on how you can contribute to the healing process of Aboriginal and Torres Strait Islanders, as well as our nation as a whole.

Reconciliation is an active process that requires all of us to take part.

Want your business to be the top-listed Business in Canberra?
Click here to claim your Sponsored Listing.

Telephone

Address


Level 3, 2 Mort Street
Canberra, ACT
2601

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm