Preddy Creative

I've been having a lot of conversations lately. Q and A sessions, surveys, brand strategies, all with established businesses who are doing brilliant work and still feel like something's off with their brand.

The same things keep coming up. So I wrote them down.

"What's Actually Going On in the Branding Space Right Now" covers the seven things I keep hearing and what to actually do about them.

If your business has grown but your brand hasn't quite kept up, this one's for you. Link in bio.

Firstly, mind out of the gutter, I know what you thought that said....​​​​​​​​
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Okay, now real talk.​​​​​​​​
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The last few months have been hard. And like a lot of people I know, I got pi**ed off feeling like the only answer was "post more content and cross your fingers."​​​​​​​​
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So I stopped doing that.​​​​​​​​
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Instead I went out and actually connected. Reached out to my immediate circle. Reconnected with people I hadn't spoken to in ages. Met people I'd never crossed paths with before.​​​​​​​​
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One such meeting of minds (we bonded over drum & bass music) led to her asking me to speak into their group about branding. I know a lot about branding. A genuinely embarrassing amount. And yet, full freak out moment.​​​​​​​​
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So I did what I always do. i went full geek mode and I went looking for facts.​​​​​​​​
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Surveys. Conversations with collaborators. Q and A sessions. Four brand strategies this year. I paid attention to every question, every hesitation, every "I didn't even know that was the problem."​​​​​​​​
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And I realised the insights were too good to sit in a folder waiting for a masterclass.​​​​​​​​
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So I'm sharing them now.​​​​​​​​
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First up: a blog post covering the seven things that keep coming up for established businesses whose brand has stopped keeping up with them.​​​​​​​​
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Link in bio. And if you get to the end thinking "yep, that's me" — you know where to find me.