Case Study Queen

A thing! I’m doing a thing with a bunch of awesome women.

If you want to Feel Good about your biz marketing this fest is for you. Running all week with speakers to suit all time zones.

I’m up tomorrow talking social proof and ethical marketing 💪

❓Is it just me, or are we all pretty much over the dudebro style of ego-driven, manipulative
marketing?

Admittedly, I might just be getting this vibe because I’m increasingly surrounding myself with others that think the same way. And I know the trend towards authentic branding has been around for yonks, but I’m feeling like 2020 made us all much less tolerant of sales tactics that make us and our potential clients feel… icky.

It’s like we’ve all been laid bare an no one has the tolerance for fake BS anymore.

As I’ve been reflecting on this, I think it may be why case studies appealed to me so much.

Because true stories about real people give genuine customer experience a voice, empowering the consumer to make informed decisions.

And frankly, that’s what I myself want as a customer too.

I’d love to know, how do You show up with integrity in your business? Because that might
mean we’re meant to be bizbesties ❤️

Today I was interviewed by my copywriting mentor and all-round rockstar Belinda Weaver from Copywrite Matters about the nitty-gritty of the different types of social proof, what exactly is a case study, and why authentic, ethical marketing is so important (Spoilers: I believe consumers should be empowered to make informed decisions about the things they choose to buy).

GUEST AMA: Boost your cred with social proof with Amanda Perris Amanda Perris is The Case Study Queen and in this special guest AMA, I'm going to asking her about the power of social proof and how we can collect it and us...

This is probably the closest I’ll ever come to owning a . And I’m loving the heck out of it!

Thankyou for the beautiful notebook. I will use it to achieve my heart’s true goals 💖💖

Reminder ⏰ I don’t know who else needs to hear this...

When you’re feeling resistance in pursuing a goal. Stop. Listen to the solution your mind has already discovered.

Failing to make progress on a goal is not a sign you’re weak or undisciplined. It might just mean that what you Say you want, and what you Really want are two different things.

You are going to be much more successful aligning your actions with your true goal rather than forcing yourself to achieve a false one.