Flash Point Promotions Pty Ltd

Choosing an agency to work with is like choosing a quality crayon from a whole box of the ‘same’ crayon.⠀
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Each agency will point out their point of difference (which is usually the same) 🤪....⠀
“We provide a boutique service, with pre-screened staff tailored to your brand and requirements” Or something similar to that
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So how do you REALLY choose a quality agency before actually working with them? ⠀
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1️⃣ Review their website, read their ‘about us’ section and ‘our values’ if they have that. ⠀
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2️⃣ Look at their social media channels, Facebook/Instagram etc and review their content, previous jobs they have done, and their teams! ⠀
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3️⃣ Find any reviews on the company on google, Facebook and other areas ⠀
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Then what? Reach out to the agency/agencies and chat to them and see if they seem like a company you would like to work closely with! ⠀
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AND, remember always call +3 companies, and get a quote from all 🙌⠀
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The struggle is real with promotional marketing.⠀
🔸Making sure you have an ideal target demographic.⠀
🔸Having a clear and Good promotional strategy⠀.... And so on and so forth⠀
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COVID has certainly impacted the way customers engage with promotional teams and thus affecting your overall promotional strategy.⠀
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Pre-COVID promotional strategies could be a basic leafleting campaign, BUT mid/post COVID (Whatever QLD is in right now) you can not get away with a basic leafleting campaign.⠀
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WHY?⠀
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1️⃣Consumers are less engaged⠀
2️⃣Less people out and about⠀
3️⃣A basic leafleting campaign should never be your one and only promotional strategy⠀
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SO what can you do to increase engagement?⠀
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ANYTHING that will attract more attention to your brand and promotional teams⠀
1️⃣Check the attire your team is wearing. Is it eye catching? Is on brand?!⠀
2️⃣Utilize a costume that is aligned with the campaign!⠀
3️⃣Use mascot suit staff with a Brand Ambassador⠀
4️⃣Use portable signage that stays with the Brand Ambassadors⠀
5️⃣Think outside of the box, get creative and make sure its unique and memorable!⠀
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Gone are the days with getting away with a basic strategy being successful! It’s time to get creative with FPP🔥