Copyette

*cries in small business owner* 🥲

“I’m with it. I’m hip. Durka durka durka durka… ahhhhh!” any millennials on here know the exact scene I’m referring to? 🕺🏼

I used to be a sook about making reels and didn’t care much for them but now I love making them and have gotten to a point where I don’t feel like I have to use all the popular audios or do all of the trendy moves I’d look awkward doing for the sake of likes and engagement.

I tried different things and found what I was comfortable with and I’m rolling with that.

Another positive is that it’s helped me tap into my creative side even more to make something that applies to copywriting and is relevant to my audience. Who has come around to reels more since they come about? 🕺🏼😎

What is segmentation? Why do we need it and how does it work? 🤔

People and their lives, their needs, their preferences and fears are different and complex. At its core, target segmentation separates people into discreet groups of similar individuals.

By doing so, we're breaking down some of that complexity and identifying opportunities to tailor our products, services and key messaging to meet the needs of our loyal customers and grab the attention of those who are considering our brand.

Ultimately, target segmentation helps us know our customers better, which enables us to remain relevant, stay in front and create real value. 🤩

You can use segmentation in a multitude of ways, with varying complexity. You can go with readily available stats like age, location, marital status 💍etc. You can also break it down into more specific pieces, like where they like to hang out when they're not at work or what kind of car they drive 🚘 or what their total household income is. Let's keep going though... do they have tiktok? where do they go for health advice? 🥦 the list can go on and on... You get the picture 🙂

Can you confidently say who your main target market is and can you break it down into smaller segments?

Let me know if you think target segmentation works or not - I'm keen to hear your thoughts! Liking, commenting and sharing let’s me know you find this content valuable (and I’d really appreciate it!) 🙏🏻