Sound Images

Seeing a human face grabs our attention.

And let’s not forget eye contact – even through a screen, it creates a sense of engagement and personal connection.

It’s deeply rooted in our psychology.

When viewers see facial expressions, they empathise. Building trust and relatability.

Which is why watching an interviewee share an experience is more persuasive than using a voiceover with general workplace scenes.

So, when planning your next video, let your people or clients tell the story

Because faces connect.

How do you choose the right people for your video interviews?

Whether they’re a team member, a leader, or a client, their voice brings credibility. To make your story more engaging.

🟠 Don’t default to seniority.

Leadership voices are valuable, but some of the most powerful interviews come from someone less polished.

🎬 That might be someone on the tools
🎬 Or someone in a client-facing role
🎬 Or someone who’s lived the story you’re trying to tell

🟠 Aim for a mix of voices.

If it’s a recruitment video, include employees who match the roles you want to fill. For company stories, include a cross-section of leadership and employee roles.

🟠 Develop criteria for what makes someone a good fit:

🎬 Subject matter expertise
🎬 Personality and communication style
🎬 Representation of diversity within your organisation
🎬 Comfort level with public-facing roles
🎬 Authenticity and credibility with the target audience
🎬 People comfortable being themselves

🟠 For client interviews, think about who’s seen the difference your service or product makes at ground level, not just the decision-maker.

Also consider:

🎬 The length and depth of the relationship
🎬 Success stories they can share
🎬 Alignment with your ideal customer profile
🎬 Prior indications of satisfaction (positive feedback, referrals)

🧡 When you bring in people with authentic experiences, the interview feels relatable. That’s what holds your audience's attention.

Our clients tell us their recruitment videos deliver stronger hires.

Because video gives candidates more than a job description.

It gives them a feel for the culture and an authentic glimpse into the role they're applying for and the team they'll work with.

🟠 It helps the right people lean in.
🟠 And the wrong ones to opt out early.

You're building an engaged workforce before they walk through the door.

The result?

🟠 Stronger hires.
🟠 Employees that stay.