Linked Conversions

Marketers are confronted with a bewildering array of social media "chessboards" from which to connect with customers and generate leads. Each social media platform can resemble a chessboard, with content serving as chess pieces. However, most marketers may not consider themselves to be industry "chessmasters." In this article, you might determine the best B2B social media marketing strategy for your brand.

Building Your B2B Social Media Marketing Playbook Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right.

Try to go beyond your comfort zone and see how far you can go and what more you can do.

LinkedIn's new feature aims to normalize career breaks. Users can add a career break to their LinkedIn profiles using either the desktop site or the mobile app. Parenting, layoffs, bereavement, career transition, and travel are some examples of career breaks. In the article below, you can learn more about this new feature.

Use Your Career Break to Your Benefit on LinkedIn. Here's how LinkedIn now lets you explain any gaps on your resume.

Focus is key. Spreading your resources and attention across too many fronts can affect your business growth.