Evolve Brand Design

Woohoo – today I'm sharing a how a brand refresh (for Raw4Paws - natural pet food brand) impacted their Insta brand identity.

Starting with the brand strategy, one of the first things I recognized was that the market had loads competitors. But, hardly any had a Single Protein offering. Yay for us! 🎉

It meant there was a gap in the market to connect with our primary purchaser – wholesale pet food companies and vets plus smaller retailers such as groomers.

🧠 These are the Raw4Paws brand intentions:
• Create a brand voice communicate 'genuine nutrition for dogs and cats'
• Reposition the brand to stand out and feel trustworthy
• Implement cohesive brand image across all touch points
• Refresh the brand image but maintain the existing packaging design and colour coding for each product.

The brand transformation has infused Raw4Paws with engaging and heartfelt vibes that align with its purpose. The product colour coding is enhanced by the 'circus tent' graphics. Personally, I love the typography in the logo and the more neutral colour palette used for the primary brand elements.

Here's the result. I’d love your thoughts❣️

If you need help with packaging or label design, I invite you to:
🙋🏽‍♀️ tell me about it here: https://www.evolvebranddesign.com/tell-me-what-you-need/
⚖️ Download my Price Guide: https://www.evolvebranddesign.com/pricing/
💬 let me know if you found this helpful by commenting or saving post to refer to later

With the silly season approaching it’s probably a good time to ensure your allergen declarations and warning statements are current and correct – they may save a life!

Since people can experience severe allergic reactions to minute food ingredients, FSANZ require exposure foods to be declared and there is a particular way to do it.

List these below the ingredients and accompany with a warning statement. They may include peanuts, other tree nuts, crustacea, fish, milk, eggs, sesame, soybeans, wheat and gluten. Visibility is paramount so make the warning statement bold and then bold in the ingredients list as well.

Type size for warning statements must at least 3mm (1.5mm on small packages) from baseline to letter top.