Helvetica Digital

Facebook has relaxed its rule stating "in order to run an image-based ad on Facebook, images must contain less than 20% text."

The rule was implemented by the social media giant as its research found minimal text in ads created a better experience for both users and advertisers. Then, in 2018, the rule was relaxed enabling marketers to include more text, but with a caveat that ad reach would be restricted as a result.

This new change to the rule is making waves in the marketing and advertising world because restrictions to ad reach have now been lifted, meaning, ads with more than 20% text in the main image will be displayed as normal, and reach the same number of people as any other Facebook advertising. Cool huh?!

But remember - Just because you can, it doesn't mean you should. Good design is to "Eliminate the unnecessary so that the necessary may speak" (Hans Hofmann)

It’s usually when I see spelling or grammatical errors too 🤦🏻‍♀️

Anyone else? 😬

Don’t zoom in....⚠️💻🧦🗑🧹🧺