Toolbox Graphic Design

Excited to share we've been selected for 2 Finalists for Packaging Design in the AADC Awards! ✨

Cheers to AADC and our friends Prohibition Liquor Co.

Churchill Road Prospect – Brand Identity

We’re excited to introduce a brand identity that holds a special place in our hearts. Our journey with ChurchillRoad began over 20 years ago when Adam, our Creative Director, saw the potential of this vibrant community and decided to open Toolbox’s doors on this very road.

Churchill Road is an up-and-coming, evolving space that stands apart from its neighbour, Prospect Road. We created a brand identity that captures its unique character and establishes the road as a thriving destination for businesses, visitors, and residents.

At the ‘heart’ of our design is a geometric love heart graphic, symbolising connection and community. The rooftops within the heart signify the blend of housing and business that makes Churchill Road unique. The contemporary, warm colour palette and flexible applications ensure this is a brand our friends at Prospect can really have fun with.

Our design subtly nods to the industrial past of Churchill Road, adding character and a sense of history. It is aspirational, forward-thinking, brimming with personality, as a representation of Prospect’s community spirit and progress over the years.

We are excited to see how this new identity will support the continued growth and evolution of Churchill Road. A huge thank you to the team at City of Prospect and all the participating traders who were involved in the vision for this project.

Designed for early and primary school students, we teamed up with KESAB environmental solutions to create a series of books detailing the recycling journey from a bin to the Materials Recovery Facility. 🗑️➡️🏭 A great resource for teachers and parents looking to teach kids about waste, these playful illustrations aim to keep young minds excited as they learn about each step of the journey.

We loved collaborating with KESAB on this project to inspire the new generation of recyclers! If you’re an educator, contact the KESAB team to download and share with your students. ♻️