Icon Web + Graphic Design

Packaging problems we solve for businesses.

Need your product range to look consistent across multiple sizes? Want stronger shelf appeal, clearer branding and packaging that looks professional and ready for market? That’s exactly what we do.

We recently designed this new Country Fresh Barn Laid Eggs label for Days Eggs as part of a full range of 9 different pack sizes, with one label tailored for each size. The result is a cohesive range that helps the brand look polished, recognisable and retail-ready.

These won’t be in stores just yet, but keep an eye out for them.

Your product tastes amazing. Does your packaging prove it?

You’ve perfected your recipe, but on a crowded shelf, taste doesn’t get the first sale; visuals do. If your packaging doesn't stop customers in their tracks, your product remains invisible.

We solve the problem of "shelf blindness." By combining strategic hierarchy with appetite-inducing visuals (like we did for Mike’s Beef Jerky), we turn passive browsers into confident buyers.

✅ The Problem: Great products getting lost in the noise.
✅ The Solution: Packaging that commands attention and justifies your price point.

Don't let a generic bag hide your premium product. Let’s design packaging that sells as hard as you do.

Label design for the Penfield Olives range.

Tina's been busy with this olive range label design for Penfield Olives, developing a clean and consistent look across the product range while allowing each variety to be easily identified through colour.

Good packaging and label design is about more than presentation; it helps products stand out on the shelf, strengthens brand recognition and creates a more professional, cohesive range. For this project, the focus was on balancing clarity, shelf appeal and brand consistency across multiple olive varieties.

At Icon Web + Graphic Design, we design labels and packaging that not only look great, but also help communicate quality and support retail sales.

Need packaging design, label design or branding for your product?
Talk to Icon Web + Graphic Design.