Oranje Creative

The Business of Meaning.
Two founders. Two brands. One system reimagined.
They built what was missing - and made it work.

This week on AdChat: The Creative Woman’s Perspective, we’re joined by Kelly Jamieson, founder of Edible Blooms, and Anna Dimond, founder of Palas Jewellery.

Kelly and Anna did not just build standout brands - they built platforms with purpose.

From product to infrastructure, this episode uncovers what it takes to grow with clarity, scale with care and lead with conviction - especially when you are building it for women and for the long game.

As the women who turned lunch-table conversations into a movement - the Fearless Females Network - Anna and Kelly played a founding role in the Fearless Innovator Grant Program - a bold collaboration with Women in Innovation, co-led by Melinda Parent and Cassandra Zaina.

Together, Women in Innovation and the Fearless Females Network did not just launch a grant - they built a platform that gives early-stage female founders real traction.

Something that didn’t exist - so they built it.

Because when women-led startups receive less than 0.5% of VC funding in Australia - waiting was never an option.

Tune in now via:
Apple Podcasts:
https://podcasts.apple.com/au/podcast/the-business-of-meaning-how-women-build-what/id1767990999?i=1000728190802

Spotify:
https://open.spotify.com/episode/05Mv4Y32A9VMIs6G59IcPb?si=b9ff749dc992460c&nd=1&dlsi=64c24938164c4ffd

Oranje: https://www.oranjecreative.com/adchat

We're thrilled to share that our Founder and Creative Director, Melinda Parent, has been nominated for a
2025 SA Woman of Impact Award.

For over 25 years, Melinda has quietly led powerful creative, cultural, and social impact - always spotlighting others, amplifying purpose, and building platforms where people, especially women, can thrive.

The SA Women of Impact Awards are presented by the Office for Women, celebrating those who create lasting positive change.

She rarely stops to acknowledge her own role - so we'll do it for her. This recognition is so deserved.