Longshot Studio
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13/05/2026
10 hours. Custom DM screen. A hand-designed dungeon map. And somehow, it all comes back to branding.
Running a Dungeons & Dragons campaign and designing a brand identity have more in common than you'd think. Both start the same way. With a conversation about goals, boundaries, and what kind of story you're trying to tell. At the D&D table, that's Session Zero. In a branding project, that's a Discovery Workshop. Same principles, different setting, and equally important to get right before anything else happens.
It's one of the reasons I care so much about the discovery process with clients. Get the foundation right early and everything that follows has something solid to build on. Skip it and you're just rolling dice and hoping for the best.
I wrote about this in a lot more detail over on the Longshot journal. Three parts covering everything from world-building and rulings to maps, resources, & homebrew, and how it all links back to brand design. Link in bio if you're curious, or just a little bit nerdy.
12/05/2026
Home Assist SA in the real world.
A brand identity built to communicate trust, warmth, and professionalism across every touchpoint; from website to print collateral and beyond.
Client
Brand Refresh .au
Website
Photography .brandphotography
A lot of small businesses invest in a logo and think they've got a brand sorted. They haven't, and in this first episode of The Riff, I break down exactly why.
Your logo is the face. Your brand identity is the whole person. One without the other leaves a gap that quietly costs you credibility; and most business owners don't even realise it's happening.
Watch through to the end; I also cover when a small business actually needs to think beyond the logo. Might be sooner than you think.
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Website
Address
Adelaide, SA
5000
