Working Images

Brand Profiling working sessions

Work before brand.

Over the course of 30 years creating compelling brands we've observed a common pursuit of business is to understand three things: Who are we? Who do we talk to and What do we need to say? Our Brand Profiling working sessions have developed in response to these fundamental questions of identity. What began in the 90s as a simple questionnaire for clients has evolved into a standalone full day working session facilitated by Working Images. A team process for brand foundation.

Our goal was always to generate a deep set of information to guide and inform the development of a brand identity. But when we shared this data with our clients they got really excited. They'd never had that amount of good information about their business in one place – with that amount of clarity. So what happened?

A phenomena of this digital age is the proliferation of data that has grown exponentially through socials. We are all connected as never before and this connectedness means a multitude of communication channels. This is the sea of random global perspectives, statistics and opinions that we live and operate our businesses within that may comprise tweets, posts on FB and Instagram, press, news stories and conversations with colleagues and friends. It's difficult for a business to make sense of this data but through the working session lens we are able to interpret the operational environment, business culture, and stakeholder requirements defining a clear and compelling value proposition. This is empowering for individuals within the team and powerful for the team within the business. It unites disparate perspectives and creates a singular voice for the business.

By doing this we generate a high degree of clarity about who the business is, who it talks to and what it needs to say. When we define these things we can generate brand and communication that assures a high degree of audience relevance and trust and which also affords the business a high degree of confidence in its dealings and communications.

It's Brand Therapy!