NFM Agency

Macquarie Dictionary has named their word of the year for 2025....

'AI slop'

Not a very nice sounding word of the year. I much preferred 2014's 'mansplain', and 2024's 'ensh*ttification' myself.

But 'AI slop' is an interesting one, as it refers to the 'digital content made with generative artificial intelligence, specifically when perceived to show a lack of effort, quality or deeper meaning, and an overwhelming volume of production'.

There’s absolutely nothing wrong with using AI tools in your business - heck, I use on them daily! However, there’s no substitute for the context and lived experience a human being can bring. Simply copying and pasting social media posts, blog articles, or entire marketing strategies generated by AI can be risky, and can fall short on delivering genuine value.