Alinea Partners

Diversity is an asset.

We’d know, because Alinea Partners is diverse at its very core.

When I founded the company almost 16 years ago, I wanted to delight our customers by tailoring our services specifically to their needs. If Alinea Partners was to fit my vision of success, I’d have to find and work with unique, talented people with many different backgrounds and experiences.

I’ve found them.

Since then, diversity and inclusion are the backbone of our community.

We are from all over the world.

Austria. Germany. Hong Kong. Hungary. Italy. The Netherlands. Russia. The USA. And many more. We offer our core services in +20 languages.

We have many different skillsets and backgrounds.

Sales. Technical. Channel development. Marketing. Languages.

And we work with many different clients and their channel partners.

To mention a few: Cisco. Ingram Micro. Microsoft. Motorola Solutions . O2 (Telefónica UK). Wirehive. And perhaps, you.

We’ve created an atmosphere where we bring out individual strengths to push for results that support our clients with greater impact. We've done that together. And we couldn't have done it if not for our differences.

Diversity is in our DNA. Is it in yours?

How to master your customer service game?

Not too long ago, I met Mark Copeman, creator and writer of Helpdesk Habits. Without having met before, we immediately spoke the same customer experience language. At our in-person meeting in Vienna, I convinced him to order his first ever schnitzel and he in turn convinced me to create a light version of Alinea Partners’ Customer Experience Assessment program with him.

We didn’t regret either decision.

The program we’re rolling out assures that your customers are absolutely delighted with your Onboarding and Customer Service experience and is based on our global scientific methodology. Customer service can be exceptional for clients and service reps or very frustrating. Make sure you do a proper job delivering the best experience for your clients.

The key to that is: don’t stress your reps or clients by compensating for a process that doesn’t work. Get your customer service right and stay on top of your game.

Find our program here: https://buff.ly/301NTIt

And find details on our full Customer Experience Assessment here: https://buff.ly/301NTYZ

Let’s do this together ! And on to the next schnitzel.

Put your money where your mouth is!
 
Something I learned mid-career as a Marketing & Channel Development Manager, is that very often, budgets can grow with some creative thinking and alignment.
 
Even though I and my colleagues thought we were spending our budgets as effectively as possible, we either weren’t reaching goals or weren’t reaching them fast enough. We then started to expand our thinking in how to optimize our budgets.
 
Here's just one example.
 
A company with different technology partners, usually has access to different budgets. Those will be spent in a silo, trying to achieve certain goals. These budgets come in different forms: coop, incentives, rebates and more.
 
When we aligned all of our budgets together in a single pool, against one single plan, it became much easier to make calculated decisions based on:
 
- Must do’s (prioritized for funding)
- Nice to do’s (should be funded if possible)
- Don’t do’s, as these things will probably not move the needle on your goals (shouldn’t be funded)
 
From my experience, the success rate is much higher when looking at your total access to funding. What is your experience?
 

Don’t underestimate the science behind in-the-moment buying.

Do I buy?

Or do I leave?

That split second, that blank space between buying and leaving, that’s what it’s all about. With our Sales Experience Assessment program, Alinea Partnershelps companies understand why their customers might say ‘no’ instead of ‘yes’ in the moment that matters.

I’m particularly of this program, because gives companies the information needed to increase revenue significantly. And, we’re the only organisation in the B2B space that currently does full sales process secret shopping (700+ globally) to get a better understanding of buying journeys. It’s an outside-in, status quo look at the most important minute of buying. You don’t get that from promotor scores or customer sat surveys.

Every single day excites me by doing all these amazing Sales Experience Assessments. I love helping our customers find their strengths, competitive differences, fix weaknesses and improve their customers’ buying and onboarding experiences.

What gets you excited about your job?