Visual Prototyping

Your universe of ideas - in other words, what you love to do- doesn’t directly interface with the needs and the universe of others - your audience. Interfacing the two universes means learning and loving things you wouldn’t care to learn (eg bureaucracy or marketing!) while deepening on things you deeply care about. Acknowledging the fact that there is a path, sometimes long, sometimes short, from your head to the heads and hearts of others was an important realization for me. That is sometimes called “Positioning” in business and it’s a lifelong journey. How do you imagine the space between you and The Others?

Everything elicits emotion. Visuals elicit emotion. Understanding visuals, working on a path to become a better ~~~ (fill in : designer, communicator, painter, speaker, illustrator, etc) means understanding and directing the feelings generated by the visuals you use/create/share. I give my students this exercise and it’s fun to see how they go from perceiving visuals in the positive/negative spectrum to seeing a whole new range of emotions, cultural references and personalities

@ Vienna, Austria

Recently I wrote a nostalgic post on LinkedIn about how I miss the good ol’ buttons that keep disappearing from our devices. The problem when I have an idea is that I usually feel obliged to work on it. And it always takes so long! Here are only the illustration versions I did, not how much I massaged the text. 😂 Have you ever thought that the creative process should be more efficient? I did but I am trying to let go of that thought.