Right Direction

Aleks Kljutšenkov — an extraordinary artist. Each frame is more than an image; it’s a performance of emotion, statements, and timeless vision.
New York.

ELEMENTS OF NATURE by RIGHT DIRECTION x ephemera ONE is a hybrid fashion–art installation presented at Digital Fashion Week NYC, September 11 at SHIFT Midtown. The work fuses natural textures, 3D-printed accessories, garments, and AR storytelling into a modular system designed for scalable retail. It reimagines fashion as a living system — adaptive and responsive, moving between nature and technology, physical and digital, ecology and design. Pilots in New York (September 2025) Vienna (November 2025 – April 2026) introduce the format as both artistic expression and prototype for a new phygital retail model. Credits Concept & Direction — @rightdirection.up (@ @jelizaveta_hagleitner) Concept , Artistic Direction, Textures & Print @daria_smakhtina ( @ephemera.one one) AI Art — @#digitalfashionweekxyz #DFWNYC #RDX #RightDirection #ElementsOfNature #FashionTech #Phygital

Precision in motion. Power in restraint.
Right Direction isn’t about spectacle — it’s about presence.
Quiet clarity over noise. Structure over excess. Style that holds its own.
Crafted from surplus fabrics with lasting intention.
Designed for those who move with purpose.