BoardsportSOURCE

NIDECKER AQUIRES 32, ETNIES, ES AND EMERICA: INTERVIEW WITH THE NIDECKER BROTHERS
Following the announcement of the sale of ThirtyTwo, éS, Emerica, and Etnies to the Nidecker Group we sat down with the three brothers Henry, Cedric, and Xavier to get the low-down.

Four generations separate the three brothers from the first Nidecker who applied his wood craft to making skis. Always family-owned, the Swiss company has influenced the snowboarding industry with a curated portfolio of brands, the result of thoughtful partnerships with passionate and innovative figures from snowboarding. Their latest acquisition is driven by the same values. Four decades after the launch of Nidecker’s first snowboards and the launch of Etnies skateboarding shoes, the two iconic companies come together in a match made of pure love of boardsports. Link in bio for full interview.

SOLE TECHNOLOGY FOUNDER PIERRE-ANDRÉ SENIZERGUES ON SALE TO NIDECKER GROUP

Pierre-André Senizergues has breathed and lived skateboarding since his early teens in France. His life story is one of passion transformed into action. From designing some of the most iconic skate footwear on the market, influencing the sport, to championing environmental commitment in the action sports industry, there is no doubt that he is a doer. As he prepares to pass the baton, he has let his values drive his decision, seeking only likeminded partners. We chat to him about the growth of his company, the transition to the Nidecker group, and his vision for the future. Link in bio for full interview.

Day 1 at with the One Eyed Monster

2024 is a wrap. Such an amazing gathering of the French scene with plenty of European big wigs in attendance for 3 days of testing in perfect conditions. See the whole gallery online now through the link in our bio.

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