Backbone Branding

The "Boo" owls are back, and this time, they’ve chilled out!

Royal Armenia’s “Boo” family has grown with a refreshing lineup of iced coffees. Each owl icon is meticulously designed with unique expressions and accessories to visually represent the different flavors. This design strategy maintains the emotional connection consumers have with the core brand icon and ensures instant recognition on the shelf.

See how each owl got its style: https://backbonebranding.com/works/boo-iced-coffee/

Flavor You Can See

For premium vinegar brand “icancook”, we created an identity that visually captures the blooming of flavor. We made the abstract idea of “flavor enhancement” tangible through a minimal system: an ingredient-shaped drop placed over its initial. As the drop meets the letter, it blooms - symbolizing how flavor opens with a single drop of quality vinegar.

https://backbonebranding.com/works/i-can-cook/