YoHe

Just maintaining a good relationship with users is not enough. It is important to turn this interaction into numbers and understand what it looks like in terms of metrics. For example, retention.

Everyone knows that it is always cheaper to retain loyal customers than to attract new ones. These clients spend more and come back to you again and again. But just knowing you have this kind of customers is not sufficient. It is important to "count" that retention from different angles and see what's really going on.

In this article compiled six basic metrics to help you understand how well you're doing at retaining customers.

YoHe - 6 customer retention metrics you'll want to track Just maintaining a good relationship with users is not enough. It is important to turn this interaction into numbers and understand what it looks like in terms of metrics. And here you will have to assemble a small "team" to have a look at retention from different angles.

Online shopping is definitely one of the most enjoyable things in the internet. But it is not always perfect. Imagine you put all the things you wanted in the cart and then realised that you forgot to log in. Okay, no worries, it's not a problem to do it now! But as soon as you get into your account you see...an empty cart!

Next thing you want to do is just leave. And that's how most of the users feel when they encounter that kind of issues.

But that's not all. Working for several years with various e-commerce companies provided us with lots of interesting data. Together with our customers we collected, processed and analyzed feedback. In the meantime we also encountered numerous issues in UX. And some of them got in our way much more often than others. That's why we decided to put them all together and tell you about the most popular UX mistakes in e-comm.

YoHe - 5 UX mistakes in e-commerce Small things can have a big impact on client experience. That's why we always try to point out that non-standard or unpopular feedback deserves more attention. Problems that don't appear on your radar and remain unknown, might be the most important things that you need to see. Even if they are menti...